Zubair Automotive Group's 'Belt Up' promotion achieves success at ...

Commenting on the association, Zuweina Al Azri, Communication Manager - Zubair Automotive Group, said, "The Traffic Safety Expo theme of 'Safety is everybody's responsibility' is of utmost importance in a nation that has such an abiding love for automobiles. We are pleased to announce that Zubair Automotive Group's participation in the 2012 edition of the Expo was a great success - we had a large number of visitors at our booth and adults and children alike were made aware of the importance of the seatbelt in saving lives."

Zubair Automotive Group - one of Oman's largest and diversified automobile conglomerates partnered with the event to encourage a safe driving environment and better driving habits in the Sultanate. In order to increase consciousness among citizens in Oman, Zubair Automotive focused on the theme that seatbelts are a definite necessity for yourself and your loved ones - and reinforced the theme that not wearing a seatbelt is no longer an option. Zubair Automotive Group highlighted that a large number of fatalities across the country could be avoided by merely taking this simple step before embarking on a journey.

The Zubair Automotive Group stall was made interactive through the 'Belt up' safety message. Families, school children and other visitors flocked to the booth to take a picture with a mock-seatbelt. The message was made all the more entertaining and interactive through a traffic safety play-station game which displayed educational information and other personalized initiatives to promote the cause.

The Traffic Safety Expo 2012 is a unique and an extremely indispensable event in Oman. Since the Zubair Automotive Group has pioneered in providing the best-in-class and most innovative solutions in the automobile industry, this association was almost apparent.

Lieutenant Colonel Ali Al Falahi from the Royal Oman Police stated, "The Traffic Safety Expo 2012 is a one of a kind event, providing both exhibitors and visitors with an exclusive opportunity to emphasize on the importance of road safety. Zubair Automotive Group's 'Belt Up' initiative aimed to improve understanding of latest technological advancements and best practices and how they can encourage more responsible attitudes on the road. We are very pleased that Zubair Automotive Group, in their third year of partnership, brought forth innovative concepts which captured the attention of children and adults alike - to the concept of motor safety. It is no surprise as to why it was a very successful promotion."

Having commenced their operations in 1973, Zubair Automotive Group has expanded exponentially to eventually growth into one of Oman's most prestigious multi-franchise automotive distributors. Today, Zubair Automotive Group represents some of the most recognisable global automotive brands in Oman.

Zubair Automotive Group is dedicated towards ensuring that its customers receive an exceptional ownership experience whilst contributing to becoming thought leaders in the industry by promoting the cause of safe driving in the Sultanate.

Source: http://www.ameinfo.com/zubair-automotive-belt--promotion-achieves-318277

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