Wednesday, March 14, 2012

Tag Heuer launching eye-wateringly priced Android smartphone

Android Central

Are you in the market for a truly exclusive Android smartphone? Money not an issue? Well luxury Swiss watch maker Tag Heuer have just the device for you. Their latest creation is called the Racer, it does run Android, and will cost a staggering €2800 ($3670).

So what does all that money actually buy? No plastic for one. The Racer is constructed from carbon fiber and titanium, protected by a shockproof rubber chassis. With its exposed screws and "avant-garde communication" labeling, the Racer certainly looks expensive. 

Curiously -- and despite having the four buttons on the front -- we're promised the "latest Android software" on the Racer. For the price though you would have to say that a little Ice Cream Sandwich is the least you deserve. Specs are pretty sparse -- read non-existent -- at this stage, but we are promised a "new customizable 3D user interface to fit the individual needs of each owner." 

CrackBerry Kevin's beloved Porsche Design BlackBerry P'9981 has itself some company in the exclusive, ridiculously expensive, designer smartphone market. The Racer is due in July, and to get one you'll be visiting one of Tag Heuer's own boutiques, selected watch and jewelry retailers and luxury mobile boutiques. Definitely no Best Buy on this one. Check out a short promo video after the break. 

Source: Tag Heuer

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